In addition to the “four Ps” of marketing-product, price, place, and promotion-students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. This course is an introduction to the fundamentals of marketing. Students gain skills through hands-on practice identifying potential funders, and developing and refining their proposal. This is a practical introduction to the elements of proposal and grant writing: purpose and responsibility, organizational readiness, research, mechanics of preparation, development of a formal proposal/grant, presentation, follow-up, and post grant reporting. Institutional readiness, prospect management from identification to stewardship, volunteer recruitment and retention, and management of the program are stressed. Students analyse and synthesize the necessary components of major gift and capital campaigns. Major Gifts and Capital Campaigns (FUND 2315) Students develop an understanding of annual fund and capital campaign methodologies, working with volunteer boards, and developing career planning strategies. The emphasis is on the grounding of fundraising in philanthropy the principles and strategic issues of fundraising in nonprofit organizations and the role of the development officer and fundraising. Course Information: Essentials of Fundraising (FUND 1215)Ī course designed to provide an overview of fundraising topics.
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